Setting up your own online store with Shopify can be thrilling! As one of the premier eCommerce platform solutions available today, its simplicity makes it one of the premier choices when creating eCommerce stores – but before getting too excited you might be asking: How Much Does It Cost to Build a Shopify Website?
Cost can depend heavily on how and what features are needed in creating your site, from DIY setups to professionally built stores with ongoing expenses and money-saving tips. Here, we explain each cost involved so that you can plan more effectively. We cover it all here from DIY setups through custom stores with regular expenses as well as money-saving tricks!
How Much Does It Cost to Build a Shopify Website?

Building a Shopify website can range in cost from as little as $50 for simple DIY setup to upwards of $20k for highly personalized designs.
What Are the Types of Shopify Website Costs?
There are two main types of website creation costs to consider:
- DIY (Do-It-Yourself) Costs
- Professional Build Costs
1. DIY Shopify Website Costs
Shopify stores offer one of the more cost-effective solutions but will still incur certain associated expenses that must be considered when budgeting for them. Here’s what your expenses could include:
Shopify Plan
The basic Shopify plan starts at $39 per month. There’s also an even lower-cost Shopify Lite plan for $9/month, but it doesn’t allow you to build a full website (it’s mostly for selling through social media or existing sites).
Themes
Shopify offers free themes, but a premium theme can cost between $150 to $350 if you want a more professional look and better features right out of the box.
Apps
Shopify offers numerous free themes, while premium ones may cost anywhere between $150 to $350 depending on what features and aesthetic options are desired right out of the gate.
Domain Name
For your storefront to appear professional, it will require its own domain (like www.yourstore.com ). Annual renewal costs typically fall within $10 to $30 range.
Estimated DIY Cost
- Monthly cost: $49–$100 (Shopify plan + basic apps)
- Upfront cost: $150–$380 (premium theme and domain)
2. Professional Build Costs
Not every website owner or manager can find the time or skillset to create one on their own, which is why many opt to hire a Shopify expert or agency instead. Although this option costs more, it saves time while guaranteeing professional results.
Here’s the breakdown:
- Basic Setup with Themes
If you just require assistance setting up Shopify using one of their pre-made themes, the cost can range between $300 to $4,500 depending on how customized the service should be.
- Custom Design and Features
Custom Shopify stores can be tailored perfectly to the brand of any organization. A custom designed store typically starts around $2,000 and may go as high as $15,000. With custom features such as integrations with third-party tools like inventory systems or building functionality from scratch adding onto that can escalate costs even further, sometimes reaching $20,000.
Estimated Professional Build Cost
- One-time cost for setup and customization: $300–$20,000
- Monthly cost for apps and maintenance support, if needed, ranges from $500–$2,500.
Pro Tip: If your budget is tight, consider taking a phased approach: start small by purchasing low-cost software solutions first; add advanced features only when your business begins expanding.
Recurring Costs of Running a Shopify Website
Once your Shopify store is live, there are ongoing costs you need to keep track of. These include:
1. Shopify Subscription
Subscription costs range from $39 (Basic Plan) to over $400 for enterprise users of Shopify Plus.
2. Apps and Plugins
Most Shopify stores utilize 3-10 apps to enhance functionality. Common examples are apps designed for email marketing, upselling, SEO optimization and analytics – this may add $20-200+ per month depending on your individual store needs.
3. Transaction Fees
Shopify charges a processing fee when customers pay for orders through its Basic Plan: 2.9% + $0.30 per transaction. To minimize this expense, Shopify Payments are included within all plans which allows users to reduce this processing cost further.
4. Domain Renewal
Custom domains need to be renewed annually, costing $10–$30 each year.
5. Optional Services (Maintenance, CRO)
To keep your site optimized, consider subscribing to conversion rate optimization (CRO) tools or paying for occasional site updates. Costs range between $100-1,500 monthly for ongoing maintenance or advanced tools.
Estimated Monthly Costs: $50–$500+ depending on your plan, app usage, and business size.
How to Save Money on Your Shopify Website
There’s no need to overspend when building or running a Shopify store. Here are some smart ways to reduce costs:
1. Start With a Free Theme
Shopify’s free themes are sleek and functional, so they’re a great starting point. You can always upgrade later to a premium or custom theme when your business grows.
2. Use Fewer Apps
To keep your site optimized, consider subscribing to conversion rate optimization (CRO) tools or paying for occasional site updates. Costs range between $100-1,500 monthly for ongoing maintenance or advanced tools.
3. Bundle Services or Choose Multi-Function Apps
Some apps combine features such as email marketing, abandoned cart recovery and upselling into one tool to reduce cost by eliminating multiple tools from your toolbox.
4. DIY Where Possible
For smaller tasks like adding product descriptions or uploading images, try learning the fundamentals yourself instead of consulting outside help. Shopify’s interface is user-friendly with plenty of tutorials readily available to guide your learning.
5. Take Advantage of Shopify’s Free Tools
Shopify plans include basic marketing tools such as reports and email functionality – use these before investing in external premium tools.
Pro Tip: Monitor sales and profits. Once your store starts earning consistently, you’ll have more money available to invest in advanced features.
DIY vs Professional Build – Which Is Right for You?
Still not sure whether you should DIY your own Shopify store or hire a professional? Here’s a simple guide to help you decide:
Choose DIY if:
- You’re just starting out and want to save money.
- You need a simple website without requiring advanced features or designs.
- You’re okay with using ready-made tools and themes.
Choose Professional Build if
- You want a custom look that helps your business stand out.
- You’re running a high-scale operation or selling a wide range of products.
- Your time is better spent on growing your business than designing a website.
Remember, both options have pros and cons. A DIY setup might save money upfront, but hiring an expert ensures a polished, ready-to-go store.
Final Thoughts
Implementing Shopify sites depends upon your goals, design preferences and level of customization needed; an entry-level DIY store could cost as little as $50/month when using free tools while high-end custom stores could cost thousands upfront with ongoing monthly fees.
Start small to save money: Take steps that align with your budget and business stage; for instance, begin using free Shopify tools and apps and upgrade as required. DIY or hire professional, just ensure costs meet both.
Shopify provides online store owners of any level with unparalleled flexibility and scalability to build stunning stores without breaking their budget! It allows users to design visually striking stores while remaining within their budget constraints!

Bradley is an experienced digital marketing expert in website design, development, and SEO having an extensive expertise over many frameworks, page builders, CMSs, and much more.