If you’re a small business owner, you may be wondering why you need a website. After all, you have a business to run, so why should you take time away from that to build a website?
Well, the truth is, 75% of consumers trust online reviews as much as personal recommendations So, if you don’t have a website, you’re missing out on a huge opportunity to connect with your customers and build trust.
How can a Website Increase the Productivity of your Small Business?
A website can help increase the productivity of your small business in a few different ways as follow.
First, a website can be used to connect with potential customers. Email marketing, social media, or other forms of marketing can useful for it. By building a relationship with your customers, you can increase the chances that they will return and recommend your business to others.
It provides a platform for selling your products or services which can do through ads, product pages, or other forms of marketing. By displaying your products or services on a website, you can reach a wider audience than you would if you were selling them directly from your storefront.
You can share information about your company, new products/services or any positive things. Blog posts, social media, and content marketing are the ways to do it. It can help to create a stronger relationship with your customers and make it easier for them to find information they need.
Elements to Include in your Small Business Website to Help it Rank Higher in Search Engines
Here are the few elements every small business should include while designing your website.
Small businesses should develop content on their websites to help Google rank them. This includes keywords, internal linking, blogs, and other content that customers would find useful.
Individuals searching on the internet will often follow links from page to page. Small businesses should include links on their websites to direct customers to other pages on their website and encourages them to follow links.
The rise of smart phones and tablets means that more people access the internet through mobile devices Thus you must have a responsive website which can work on Mobile, Web and Tablets. Small businesses need to consider how people access the internet through mobile devices and make their sites mobile friendly.
Today’s websites should be designed with users in mind. A website that is user-friendly is more likely to be used and are more likely to rank higher in search engines.
How much does it Cost to Create a Small Business Website?
A small business website can be a valuable tool to grow a company. However, it’s not much costly to design and maintain a web presence.
Our services start from £395 per site, but these numbers can rise substantially once additional features such as shopping carts, social media integration, and search engine optimisation are taken into the account.
In general, a small business (static) website can cost between £395 and £800, depending on the features.
What Kinds of Website Platforms should Small Businesses Consider Using?
There are many different kinds of website design options available for small business owners and entrepreneurs.
Platforms such as WordPress, Squarespace, and Weebly offer easy-to-use tools, templates, and layouts that make it easy for even a novice to create a functional website without requiring any technical knowledge. Other platforms like WooCommerce, Magento and Shopify offer similar tools but they help to create eCommerce websites that make it easy to customize a website to suit your unique business needs or .
It’s important to remember that these platforms are not created equal. Some offer better features and functionality than others. So, be sure to do your research before settling on a platform. If you are confused about to choose the best technology for your website, please consult our expert team for better suggestions.
Creating a small business website is an investment that you shouldn’t put off. The sooner you get started, the sooner you’ll be able to attract new customers and engage with existing ones. I hope this article has helped you see why every small business needs a website. If you have any questions or want more information, please contact us! We’d love to hear from you!